Video Marketing

E-mail marketing used to be the number one way for small businesses to drive conversions. As time marches forward, the power of video marketing has swept into this world. Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. If such great things can be accomplished …

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Marketing at 60fps

Over a year ago, YouTube made a big splash by announcing that they would support videos at 60 frames per second (60fps). The marketing world was ecstatic, all the while no single entity rushed out to embrace the new changes. Some companies didn’t understand the change in resolution or how it applied to them. Autodemo covered the topic in a highly …

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Red Hat introduces the Business Resource Planner, a new capability available with the leading open source business rules management system – JBoss BPM Suite. Red Hat’s Business Resource Planner is a powerful solution that optimizes the complexities of resource management. Allowing customers to focus on the high-level objectives, BRP delivers …

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Since 2006, Marketo has led the marketing automation software space through product innovation, an expanding partner ecosystem and by bringing on many world-class companies as customers. However, what was once a lonely field has now become a bustling, competitive marketplace. What does an industry leader do to stay ahead of the pack? Marketo turned …

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Accellion has developed an enterprise class app to improve mobile productivity for hospitals. By providing direct access between nursing stations, record databases and radiology via a Google Glass application, doctors can service patients with greater accuracy.

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