E-mail marketing used to be the number one way for small businesses to drive conversions. As time marches forward, the power of video marketing has swept into this world. Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. If such great things can be accomplished with such little effort, then why doesn’t everyone capitalize on it?
Today’s share comes from Column Five/Wistia. This is a wonderful infographic about the rise of videos in email marketing and how they’re not going anywhere for a long time. If questions remain about your organization’s video email marketing efforts, there’s a checklist at the bottom of the infographic to help capitalize on what was learned today.