It probably comes as no surprise to you that 89% of B2B researchers use the internet during the B2B purchasing process. But, you might be surprised to know that 70% of B2B buyers are watching videos throughout their path to purchase, and even more surprised to see that most of those doing the research are a lot younger than you might expect! If you find yourself shocked and you’re looking to better connect with B2B buyers then you will definitely want to see the source of today’s post.
In this eye-opening study, Google and Millward Brown Digital shed light on the research and purchase habits of approximately 3,000 B2B researchers. Check it out and see how the results debunk a number of widely held beliefs and have major implications for any B2B marketer engaged in content marketing.